Why change Ruin without fixing the problem it addresses?
Sorry to break it to you, but nobody runs ruin because of the gatekeeper emblem. People run it because the early game is terribly balanced, and it's the only perk in the game that categorically gives the killer player some form of breathing room to get a hold on the match.
New Ruin is a hex that provides an incredibly minor effect. Double regression would nearly be worth it as a perk, but being a hex means that it will never be run by players. There's no point in a perk that only has an impact in the late game if it will almost never make it to the late game. Look at Huntress Lullaby, it's a far more powerful effect but nobody really runs it because it never lasts long enough to have potential.
Reworking Ruin to do absolutely nothing without actually addressing the issue that literally every player understands; generators go off too fast early game, is just a really bad decision overall. The vast majority is not going to give the slightest care that a post game sticker is a different colour when every single game is made so much more stressful by always being on a 1-2 gen clock.