What changes would you make to attract new players?
I would like to play with friends, but most give up after a week because they say the game is too hard.
I don't think the basics of the game are too hard, it is expecting a new player to come onboard and play long enough to get good while wading through all the toxicity and learning all the perks and add-ons.
My ideas would be to give them "training wheels."
Some ideas would be perhaps a cosmetic which shows they are new, like an armband or special skin which would disappear after 50 games of play. Along with the training wheels idea I would increase the skill checks good and great areas and have them slowly shrink as they progress. I would also decrease their struggle meter and increase the killer stun time on a shake free escape; again the struggle meter would increase as they progress. Perhaps one survivor or killer would be given to them with all the perks at level 3 for them to use for the first ten games.
I really would like to see new players try this game and stick around.