Rank rewards should have been prioritized over a battlepass system
You want something to work towards? Rank rewards do that.
You want rank to actually matter? Rank rewards do that.
You want an incentive to stop people from disconnecting so much? Rank rewards do that.
You want to earn slightly more money and neglect something that should have been added to the game years ago?
Rank rewards Battlepass does that.
It would have been very easy to do both. Instead of, or in addition to, being able to unlock progress with Auric Cells it could have been possible to unlock progress at rank reset, based on the highest rank you achieved.
Instead we get nothing.